Penida Colada
Located on the beautiful shores of Nusa Penida, Penida Colada offers a laid-back dining experience with stunning ocean views and a menu filled with fresh, locally sourced delights.
Penida Colada
Penida Colada is a popular beachside restaurant in Nusa Penida, known for its vibrant atmosphere, delicious menu, and breathtaking views. Initially, Penida Colada approached SATUVISION to manage their local Google Ads campaigns, which were already active but in need of optimization. With the team and owner preoccupied with other responsibilities, they required a partner to take over the digital marketing efforts and enhance their online presence. Recognizing the need for a cohesive digital strategy, SATUVISION later proposed the development of a dedicated website to streamline traffic and boost direct bookings.
The main challenge was to optimize Penida Colada’s existing Google Ads account and campaigns, which had been set up but required fine-tuning for better performance. Additionally, the absence of a dedicated website meant that potential customers had no central hub to explore the restaurant’s offerings or make bookings, leading to missed opportunities. SATUVISION was tasked with not only improving the Google Ads performance but also creating a website that would serve as a focal point for the restaurant’s online presence.
SATUVISION began by taking over the management of Penida Colada’s Google Ads account, gradually optimizing the campaigns for better targeting, tracking, and results. Our efforts focused on refining keywords, improving ad creatives, and ensuring that tracking mechanisms were accurately measuring campaign performance. Seeing the potential to further enhance Penida Colada’s digital presence, we recommended and developed a mobile-friendly website designed to showcase the restaurant’s ambiance and menu. The website was built with a clear user journey in mind, turning visitors into customers by facilitating easy bookings and inquiries.
The result was a significant improvement in Penida Colada’s online presence. The newly designed and mobile-friendly website provided a seamless experience for users, allowing them to explore the restaurant and make bookings with ease. The optimized Google Ads campaigns effectively drove traffic to the website, resulting in increased direct bookings and a stronger digital footprint. The website and ad campaigns together created a powerful funnel that continues to drive both local and tourist traffic to Penida Colada.
