Google is the uncontested leader in search engines, with 86.84% of the desktop market Worldwide as of the end of 2021. In fact, Google searches reached approximately 2 trillion global searches per year —that’s 63,000 search queries every second—and google advertising increased continually.
How much does Google Advertising cost? It’s a good question and one that many people ask, especially those who are new to paid search advertising. After all, if someone is unfamiliar with PPC, they’re probably most concerned about how much they’ll have to spend to advertise on Google and whether they can afford it!
The answer is unfortunately unclear, and there is no one-size-fits-all solution. The most straightforward (and irritating) response we can give you is: it depends. This is because the cost of Google Ads has many components.
To begin, describe precisely how the Google Ads auction works. Second, explain the factors that influence the cost of a Google Ads campaign. Third, shed light on the terminologies you’ll need to understand in order to create a realistic budget for your Google Ads account.
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Google Ads (Previous AdWords)
Google’s pay-per-click (PPC) advertising platform is Google Ads. Because it allows you to target users based on the keywords and phrases they use in the search bar, it is by far the most common way for Google advertising.
The sponsored listings can be seen above or beside the organic results, and they’re identified with a tiny box that reads “Ads.” They’re generally made up of one headline and two additional lines of text.
The most effective Google Ads advertising is produced by choosing the correct keywords. You must be analytical in picking and bidding on keywords your consumers are likely to look for, as well as utilizing negative keywords appropriately. This will not only attract the appropriate people, but it will also help you avoid wasting money on unqualified traffic.
You only pay if a person clicks on one of your Google search ads, which is unique among PPC systems. This implies you won’t be charged if your ad appears but isn’t clicked because it’s running on a CPC model rather than a CPM model.
The cost per click for a certain term is determined by the keywords you pick. In some cases, keywords might just cost a few dollars each click. They’ll typically set you back several hundred dollars in the most expensive circumstances.
The average cost per click on Google Ads is between $1 and $2, so unless your target keywords are insurance, legal services, or rehabilitation, you shouldn’t have a problem staying within your budget.
Call-only ads
Within Google Ads, call-only Google advertising is a possibility, and utilizing them allows your firm to appear in the same position as conventional PPC ads. Instead of sending visitors to your website, these ads simply allow users to contact you by phone.
Offline advertisements are increasingly popular with customers since they allow them to convert before even visiting your site. Call-only advertisements, for example, maybe used by attorneys, plumbers, and electricians.
YouTube
You may advertise on Youtube through Google Ads, which makes it easy to reach your audience with videos without switching services.
Before relevant videos, YouTube advertisements appear in the sidebar as suggested content. One of the site’s most significant benefits is that you only pay when a person watches your whole ad—meaning you won’t be charged if they click the “Skip Ad” button. But there are many other ways to Advertise on Youtube too.
If you believe YouTube through Google advertising is a good fit for your organization, you should also set up a channel for your business and upload additional videos. This way, if a user is intrigued by your ad and wants to learn more, they’ll have plenty of material to peruse—and it’ll be free.
Google Policies in Mind
Regardless of the Google advertising services you pick for your business, it’s essential that you’re informed about their policies. This is where Google may end up costing you a lot more than you expect.
Google has strict rules in place to prevent any underhanded marketing tactics. They also ban certain topics including counterfeit items, hazardous goods, and services that facilitate deceptive behavior. The policies are intricate, and they’re revised on a regular basis. If you break them, you risk losing your ad account.
Want to Start Advertising on Google?
There are several marketing platforms available to businesses today, although Google’s options are among the best. When properly utilized, Google Ads campaigns may help you attract new consumers and boost income.
At SATUVISION, we have years of expertise developing and managing successful Google advertising as well as various other online channels. If you’re thinking about utilizing these platforms to expand your business, get in touch with us right away!
Hopefully, we’ve given you all the information you need to start Advertising on Google that will increase brand awareness and conversion of your business. Contact us today to talk with a strategist about how Internet marketing may help you achieve your company’s objectives!
