Novotel Bali Nusa Dua
Novotel Bali Nusa Dua offers a perfect blend of modern comfort and traditional Balinese hospitality, creating an unforgettable stay for guests from around the world.
Novotel Bali Nusa Dua
Novotel Bali Nusa Dua is a renowned resort that provides guests with a luxurious and relaxing experience in the beautiful setting of Nusa Dua. When Novotel approached SATUVISION, they were facing significant challenges with their social media presence. The issues included inconsistent color tones, unclear content pillars, and a lack of a cohesive structure in their published material. Additionally, the image perspectives were often off, and the overall goals and concepts of their social media content were not well-defined. Furthermore, we were tasked with maintaining their custom-coded website, which, while functional, was beginning to show its age.
The primary challenge for SATUVISION was to revamp Novotel Bali Nusa Dua’s social media strategy, addressing the inconsistencies in their content while aligning closely with their marketing team. This required establishing a clear structure, improving visual consistency, and defining content pillars that resonated with their brand identity. Another challenge was maintaining their custom-coded website, which needed regular updates and optimizations to keep it running smoothly despite its outdated framework.
SATUVISION took a strategic approach to overhaul Novotel’s social media presence. We began by developing a comprehensive Social Media Strategy that introduced a clear structure, consistent color tones, and well-defined content pillars. Monthly photoshoots were organized, guided by strict mood boards and storyboards to ensure visual alignment with the brand’s identity. Close collaboration with Novotel’s internal marketing team allowed us to align social media content with their overall marketing plan, ensuring a cohesive and effective online presence. On the website front, our team provided ongoing maintenance, keeping the custom-coded site updated and functional despite its aging infrastructure.
The collaboration resulted in a significantly improved social media presence for Novotel Bali Nusa Dua, characterized by a clear and consistent visual identity, well-organized content pillars, and a strategic approach to content creation. The structured monthly photoshoots and planned content ensured that every post was aligned with the brand’s marketing goals. Meanwhile, the ongoing website maintenance kept the site running smoothly, allowing Novotel to continue offering a seamless online experience for its guests. SATUVISION’s efforts helped Novotel Bali Nusa Dua strengthen its digital presence and enhance its brand image in a highly competitive market.
