Let Me Tell You One More Time What SEO is And Why it is important!
Only 2.8% of people click on paid advertisements. That statement alone should tell you why and how important SEO is. SEO aims to increase the quantity and quality of traffic to your website through organic search engine results. This states why implementing best SEO practices should be one of your priorities. So, if you want to learn more about basic Knowledge of SEO, let’s dig deeper into how SEO works and learn its fundamentals.
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Misperception They Told You About SEO
When you learn something, sometimes you need to unlearn it. This means you need to see the subject from a new perspective. Perhaps your view becomes outdated as you are not updated on it. Plus, SEO content you read in a rush and don’t fully understand may lead to misunderstandings. It might even spread wild and false claims about SEO, like “links are dead,” et cetera.
So, let’s dive into the misperceptions and false SEO claims we’ve heard.
- Content is everything: The fact is, content is not everything. Yes, it’s essential, but it’s not the only thing you need in your SEO campaign. Another extremely important element is what we call links. So, this one is definitely false.
- Page speed isn’t that important: It’s a misperception because page speed is important. And it’s become more and more critical every year. One critical reason page speed matters is user experience. Users will leave if your site loads slowly, resulting in a poor experience. Google prioritizes sites that offer the best user experience, so slow sites rank lower.
- Links are dead: This is a big mistake, as link building is definitely not dead. Links are still super relevant in Google. If you utilize the links in the correct way, you will definitely see the results.
- Higher keyword density helps you rank: In 2011, 2012, and 2013, they used it, maybe. But that was when Google’s algorithm wasn’t as advanced as now. Right now, Google’s algorithm is way more sophisticated. So, let me tell you, these old tactics no longer work, sadly.
- Buying Google ads helped with organic traffic: This is a total misperception. Google itself stated, “Organic results are not constrained by your Google Ads campaigns’ ad targeting settings.” From that point on, we can say that buying Google ads helped with organic traffic is false and a misperception.
- More pages help my site rank better: It’s not true. You should know that adding more pages to your website will not help you get higher on Google. In SEO, prioritize quality over quantity. Publishing a few high-quality pages is far better than many low-quality ones. Focus on quality to boost your website’s Google ranking.
Basic Knowledge of SEO: How SEO Campaign Works
If you want to book a suitable hotel for your vacation in Ubud, you might open Google and type in “Ubud hotel.” From that keyword, you will get multiple listings on the page. The first type of listing you get is what we call the Google ads, which are this extensive section up here.
You can tell it’s an ad because it says sponsored in the top left-hand corner. Below that, we have the organic listings. So, when you SEO optimize your website correctly, you will appear in their organic section.
Appearing in the top section is important for numerous reasons. If you are a hotel owner or manager and your website does not show up when people search for hotels in Ubud, you’re missing out on sales.
Yes, there is another option: paid advertising or social media and other online platforms that generate traffic to websites. However, did you know that most online traffic is driven by search engines? And do you know what? Organic search results attract a larger audience, seem more trustworthy to informed searchers, and attract significantly more clicks than paid ads.
So, in terms of learning basic SEO knowledge, let me tell you about two things every good SEO campaign has.
Basic Knowledge of SEO: Every SEO Campaign Has These 2 Elements
All good SEO campaigns have two main elements: On-page SEO and Off-Page SEO. On-page SEO refers to any change you make to your website to improve its visibility, while off-page SEO refers to any change you make to your website to improve its visibility.
On page SEO
On-page SEO is the process of optimizing your web to rank higher in search engines by improving content quality, structure, and HTML elements like titles, headers, and meta descriptions.
Off-page SEO
Off-page SEO focuses on actions taken outside your website to improve its ranking. These include building backlinks, listing your business in external directories, and optimizing your social profiles.
Latest Update on SEO
Here are several of the latest updates on the realm of SEO
- Search Engine Land reveals research that shows 82.5% of marketers plan to increase their SEO budgets in 2024. The focus will be on content marketing and high-quality, user-centric content driven by Google’s updates, which emphasize these factors.
- Search Engine Journal updating on how Google Analytics has introduced new user and session conversion rate metrics. These metrics help businesses better track user engagement and optimize marketing strategies by providing detailed insights into user actions and session outcomes.
- Semrsuh examines how website accessibility guidelines for 2024 have been updated. Key recommendations include incorporating closed captions for videos, adding alt text for images, ensuring adequate color contrast, testing keyboard navigation, and utilizing proper heading structures.
- Moz highlights the importance of integrating SEO with PPC (Pay-Per-Click) strategies to maximize marketing efforts. This synergy allows businesses to leverage keyword data from PPC for SEO improvements and use SEO insights to refine PPC campaigns. The focus remains on enhancing user experience, driving higher traffic, and improving ROI.
We discussed local SEO for restaurants and how to attract local customers to your business. You can read it here.
Conclusion
Understanding basic SEO knowledge will help you understand how SEO can drive quality and quantity of website traffic through organic search results. But first, you need to clear up common misconceptions of SEO. The fundamental thing you must know is that successful SEO campaigns include on-page optimization (improving content and structure) and off-page efforts (building backlinks and optimizing social profiles). Staying updated with recent trends, like integrating SEO with PPC and enhancing website accessibility, ensures a robust digital marketing strategy.
Frequently Asked Questions
Ready to boost your website’s traffic but don’t know where to start? Let our experts at SATUVISION guide you. Visit our SEO services page to learn more and get started today. Don’t miss out on the opportunity to enhance your online presence—click now to discover how we can help you achieve your SEO goals!
