Instagram is one of the most effective social media sites for increasing business recognition. In this post, we’ll look at six Instagram for marketing techniques to help you grow your company’s presence.
The visual nature of the platform allows you to capture your target audience’s attention. With over 1 billion active monthly users, Instagram is the second most popular social networking site. A large proportion of your audience is on Instagram. If you want to communicate with them, you must be active on the site as well. Let’s jump in!
Quick View
- Your Brand Personality
- Grow Your Instagram Followers
- Create Branded Hashtags
- Schedule your content, stick with it, and don’t overpost
- Work with influencers on Instagram
- Encourage user-generated content
Your Brand Personality
The most important thing to remember about using Instagram for marketing to promote your brand is that consistency is crucial. The material you put out must be consistent with the overall personality of your business. Post content that aligns with the aims of your company’s identity.
The most common blunder made by businesses is to treat their brand Instagram account as a personal one. You may post whatever photos, gifs, or videos you want on your personal Instagram account. This will not work with a branded account.
When users come to your brand’s Instagram profile, they should be able to figure out what you do. Any photo you post on your Instagram account should help people discover the services and ideas offered by your company.
Instagram for marketing is excellent for promoting your company’s items and services without being pushy.
All of the photographs and videos on their page are somehow connected to the business. Instead of just uploading pictures and videos of items for sale, they post photos and videos of customers using their goods in innovative ways. The more engaging your postings are, the more response you’ll receive.
Grow Your Instagram Followers
To get the most out of Instagram for marketing, you must increase your Instagram following base. It’s not simple. It takes time, skill, and effort. Most companies may wish to go for the quick fix by purchasing followers, but this would only damage their reputation.
These phony followers will not help you build any traction or increase your brand’s reputation. The Instagram algorithm is also very vigilant, able to distinguish between real and fake followers. The Instagram API was designed to automatically remove fraudulent followers. Here are some easy Instagram marketing activities you can do to gain more followers.
Optimize your profile for Instagram search
Your profile is the last element a person sees before deciding whether or whether they’ll follow you. Make certain that your Instagram for marketing profile clearly explains what your company is about and what services or products you provide. It’s not necessary to be boring on Instagram bio. Also, choose a username that people will remember and type.
Start posting
The first step is to set up an Instagram marketing account and begin contributing outstanding content. If you don’t update your profile, no one will visit or follow it. Even if you have current followers, they will abandon you if your account is inactive.
Follow and interact with accounts that are relevant to your company
Instagram is a community. You must interact with other companies in order to have interaction. Begin by following firms and well-known influencers in your field. Instagram for marketing will also suggest related accounts for you to follow, based on your interests.
After you’ve done so, start interacting with their material. Interacting with other folks may help your account get more attention.
Promote your Instagram account on other channels
Sharing your material on other platforms is one of the most rapid methods to draw attention to your Instagram profile.
You can also distribute your Instagram for marketing material to other prominent social networking sites, such as Facebook and Twitter. Connecting your Instagram account to a Facebook profile will bring in more followers.
Create Branded Hashtags
Creating a branded hashtag is an effective approach to getting Instagram users to interact with your business. Branded hashtags can help other people learn about your company while also forming a community around it.
A viral hashtag campaign may significantly increase user interaction with your business. According to a survey performed by Simply Measured, Instagram postings with an Instagram hashtag have 12.6% more engagement than posts without hashtags.
Herschel’s #WellTravelled hashtag is a good example of a branded hashtag. The company launched the hashtag to encourage its followers to share photographs of their global travel experiences. So far, more than 5 million tweets have been produced using the term.
It’s critical to keep branded hashtags simple and easy to recall when developing them. Keep it focused, and stick to an issue that your Instagram for marketing target audience would be concerned about.
Schedule Your Content, Stick With It, and Don’t Overpost
It’s also critical to publish content that is consistent with your brand’s personality on a regular basis. It’s up to you to decide how often you post material. The most essential thing is that you have a plan in place.
Your followers may use this information to plan their Instagram feeds, allowing them to know when new material will be released. This would assist you in gaining greater interaction on your postings. It’s totally up to you to decide how much material you post, but it’s not a good idea to overdo it. It’s not ideal to upload a lot of stuff on a daily basis.
According to CoSchedule, it’s best to publish no more than 1-2 times a day on Instagram for marketing for optimum engagement. The report also claimed that the optimum time to post on Instagram is between 8:00 am and 9:00 am and 2:00 am. It makes sense to plan your postings around these hours.
Work with Influencers on Instagram
One of the most effective strategies to raise your brand’s visibility on Instagram for marketing is to partner with influencers. Influencers have hundreds of thousands or even millions of followers, and they may suggest your company to them.
Working with influencers that are most compatible with your brand is critical. Working with an influencer in the fitness niche, for example, makes more sense than working with a tech influencer because you’re a fitness company.
It’s vital that you do your homework before working with an influencer. When researching influencers to collaborate with, ask the following questions:
- Is the influencer involved with companies who provide services similar to those I offer?
2. Is the influencer’s brand consistent with your company’s value proposition?
3. What is the influencer’s content about? How good is it?
Are their followers interested in what they have to say? (Some influencers have hundreds of followers but receive little or no interaction. If this happens frequently, it’s probable that the influencer has fake followers)
Are you comfortable with the frequency with which they update, and are their photos appropriate for your business?
Encourage User-Generated Content
User-generated content (UGC) is any material generated by users rather than businesses. User-generated content may be shared on a brand’s Instagram for marketing accounts as well as other marketing channels. There are two primary reasons why you should encourage user-generated content:
- When users share pieces that include your brand, they’re also exposing it to their own audience.
- When you share user-generated content on your account, you add credibility to your brand. According to this poll, 75 percent of respondents feel that user-generated content makes a company more real.
It’s also simple to gather user-generated contact. The simplest method to manage user-generated content is by establishing a branded hashtag trend. You may showcase the greatest pieces of content on your Instagram for a profile. Keep in mind that you must obtain permission from the article’s author before posting it on your own page.
No one can dispute the enormous role that Instagram may play in increasing your brand’s visibility, with over 1 billion active monthly users.
The goal is to produce high-quality material that your target audience would find appealing. Keep in mind to include intriguing captions that will pique the user’s interest.
Which of these Instagram for marketing ideas would you employ to enhance your social media presence? Consult SATUVISION to discover more about your inquiries in social media management. We would be glad to assist you!
