Instagram is one of the most popular social media platforms for companies in order to advertise or market their business. Did you know that about 75% of Instagram users do activities such as shopping, searching, or telling relatives when they see an interesting post on Instagram? This makes Instagram for marketing one of the best methods to run social media marketing for your business in the digital era.
Want to know the power of Instagram marketing in the digital era? We’ll discuss it here!
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The Power of Instagram Marketing in the Digital Era
To help connect users and market their product or service, Instagram has plenty of cool features for it. Even if you don’t use Instagram much, you’re probably familiar with some of these features.
Instagram Hashtags
Hashtags seem to be all over the internet network these days. Instagram hashtags are a clear signal to users that your content is relevant to what they’re searching for when applied in your marketing strategy.
In fact, many users search for content based only on hashtags. So if your posts are related to a trending topic, be sure to include the associated hashtag. Besides that, a hashtag can help you get in front of the eyes of people who are genuinely interested in what you have to say.
You may look for hashtags that are currently trending in the Instagram search bar. You can also check out what others are sharing to get an idea of what’s popular on the platform.
It’s a smart idea to create a hashtag for your brand and use it frequently. The hashtag you choose should be relevant to your business, but it doesn’t have to be limited to that. It might also incorporate the name of your firm or a specific campaign, event, or promotion.
Instagram Stories
As of 2021, more than 500 million people use Instagram Stories every day. The reason is simple: Instagram Stories more exciting and easy way to share with your followers, since they can only be 15 seconds long, they disappear after 24 hours, and they don’t appear on your main profile or feed.
Instagram Stories are a worthy addition to your Instagram for marketing strategy, features such as the ability to mention accounts, add stickers, and shoppable tags. It’s become a fantastic method of promoting thanks to updates like this one. You may also take advantage of Instagram Stories to ask questions to the audience, promote content, or hold giveaways in order to increase brand awareness.
Instagram Live
Instagram Live is a feature that allows you to interact with your followers in real-time during a “live broadcast.” If you are at an event or talking about anything timely, this is a helpful feature.
The best thing about Instagram Live is that your story will appear in the Stories section of your followers’ feeds first, with a notification informing them when they open the app. Keep in mind: don’t use this feature unless you have some truly good content to share, or you might push users away for wasting their time.
IGTV
IGTV was created especially for long-form videos, unlike Stories that are 15 seconds long. These can be 10 minutes, or up to an hour for accounts with more followers. Or in other words, you can assume that there is YouTube on Instagram.
Users may discover, save, and share videos on their feeds using IGTV, which includes personalized recommendations based on their previous behaviors and activities. This helps make sure that audiences are connected with content they’ll like.
Instagram Ads
With Instagram ads, you can include images, videos, carousels (ads that feature multiple images/videos that users can swipe through), and links on your Instagram feed and Instagram Stories
Instagram ads are also highly visual, since they’re presented in a newsfeed-like format. This means it’s important to think about the images you include so they stand out amid all of the other content shared on Instagram. Like any good marketing strategy, your Instagram ads should have a clear objective. You can choose to use Instagram ads to encourage your audience to visit your website, download your app, or buy a product.
The best part is that Instagram ads are incredibly affordable, especially if you’re just starting out. Instagram ads models are generally divided into two, cost-per-click (CPC) and cost-per-impressions (CPM). On average, advertisers pay US$0.20 or Rp. 2,840 (exchange rate of Rp. 14,200) to US$2 or Rp. 28,000 per click for cost-per-click (CPC) ads. Meanwhile, for cost-per-impressions (CPM) ads, the price of Instagram ads is around 6.70 US$ or Rp. 95,000 per 1,000 impressions.
Instagram for marketing is a great way for businessmen to market their products or services in this digital era. With the power of Instagram marketing and the features described in this article, you need to consider Instagram for marketing in your business marketing strategy. SATUVISION understands the benefits of Instagram for this marketing, we have experts in digital marketing who are ready to help you. Contact us for more information!
