Marzloff Architecture
Marzloff Architecture is a visionary architectural firm known for its innovative designs and commitment to creating spaces that inspire and endure.
Marzloff Architecture
Marzloff Architecture is an esteemed architectural firm celebrated for its cutting-edge designs and ability to craft spaces that blend functionality with artistic vision. As the firm continued to grow, they looked to scale their lead generation efforts through social media advertising, with the dual goal of maintaining lead quality while managing the volume of incoming inquiries. This required a highly targeted approach to ensure that the leads generated were both high-quality and manageable, given the firm’s limited sales team.
The primary challenge for Marzloff Architecture was to scale their leads through social media advertising while maintaining the high quality of these leads. Additionally, the volume of leads needed to be carefully managed due to the absence of a dedicated sales team, necessitating a reduction in the number of inquiries to ensure they were actionable and aligned with the firm’s capacity to follow up.
SATUVISION approached this challenge by implementing a highly focused and strategically structured social media advertising campaign. We narrowed down the targeting parameters on Meta platforms to ensure that the ads reached only the most relevant and high-intent audiences. By carefully allocating the budget across different segments, we were able to prioritize quality over quantity, ensuring that the leads generated were highly qualified and manageable. The campaign structure was designed to attract serious inquiries that aligned with Marzloff Architecture’s offerings, effectively balancing lead generation with the firm’s operational capacity.
The result was a successful social media advertising campaign that effectively scaled Marzloff Architecture’s lead generation efforts while maintaining the high quality of the leads. By narrowing down the targeting and strategically distributing the budget, SATUVISION was able to reduce the overall number of leads to a manageable level, ensuring that each inquiry was meaningful and aligned with the firm’s capabilities. This approach not only streamlined the lead management process but also supported Marzloff Architecture in continuing to grow their business with the right clientele.
