We all get too many emails. But, it’s our job to make sure we’re not getting too few. In this post, you will find the 7 best tools for email marketing that can help increase your open rates and decrease your spam complaints! But first, you need to know why it is important to choose such a service.
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Why Choosing The Best Email Marketing Service is Important?
If you are creating a business, one of the most important things is email tools as they would help you grow your business. Emails have been known to be successful tools for businesses to promote their products and services. It’s direct and helpful in saving time and energy because it will also help you save money since transactions through emails are easier compared to other tools.
One of the most cost-effective marketing methods for small companies is email marketing. According to the Direct Marketing Association, email marketing has a 4300 percent return on investment (ROI) in the United States. This is due to the fact that email marketing is simple to administer, gives you complete control, and allows you to establish a direct connection with customers.
You may find that you’re spending too much money on marketing features and terrible email deliverability rates if you aren’t cautious (which makes you lose even more money). Let’s have a look at some of the most popular email marketing service providers and see how they compare to one another.
SendinBlue
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SendinBlue is a full-featured SMS and email marketing solution for businesses. One of Europe’s fastest-growing email marketing services, it was founded in Denmark.
It is an extremely easy-to-use platform with excellent tools to create beautiful and highly engaging emails. Their simple drag and drop email editor is perfect for beginners with no experience in email marketing.
With this free email marketing plan, you can send up to 300 emails per day. All your emails are branded with the company’s logo. You can choose a paid plan that starts at $25 per month for Lite. SMS may be added to your account, but the cost will differ depending on your sending needs.
Constant Contact
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You can use this email service to send emails with powerful features. You can do things like sending automated emails, creating polls or surveys, or offering coupons for your business. This ensures that the message is sent in a way that will get it opened by more people.
You’ll get unlimited email accounts, simple tracking, and reporting, including social media sharing tools, free picture library access, list segmentation, Facebook ad integration, and a strong Shopify eCommerce integration with every account.
Constant Contact offers quick customer service via live chat, phone chats, email, community assistance, and a comprehensive set of support materials.
AWeber
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It’s simple to get started with AWeber. This tool for email marketing works with a wide range of platforms, such as WordPress. With ready-to-use HTML email templates, list management, autoresponders, a/b testing, and email monitoring with comprehensive statistics, you will have everything you need.
Other features that AWeber provides include adaptive display emails, automatic RSS-to-email for bloggers, and tag-based subscriber segmentation. Live chat, phone support, email help, live webinars, and a large range of how-tos and instructions are all available.
AWeber offers a free plan for up to 500 subscribers. Their rates begin at $19 per month thereafter. To save even more, you may subscribe to quarterly or annual plans.
SendPulse
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It’s a multichannel marketing platform that is much more than simply an email! It’s a one-stop-shop that combines all delivery methods on one system.
The emails produced in the editor appear equally reciprocating for various devices, displays, and resolutions due to sophisticated features such as a highly relevant customized and adaptive nature. It has a large selection of email templates for every occasion or promotional objective.
With SendPulse, people can send out chains of emails and much more. Automation 360 is a feature that you can use on the SendPulse app. It will be triggered by actions or events, like when someone opens your email or resends it to unopened messages.
ConvertKit
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The best part of ConvertKit is that you may quickly offer content upgrades and incentives with email signup forms, which is something no other tool can do. It also comes with simple to use autoresponders that allow you to push drip emails through their mailing service.
You may easily separate consumers into those who are interested and have already bought using ConvertKit. This aids in the improvement of conversions by allowing you to utilize automated emails that seem more personal. This is known as targeted email marketing in the business world.
HubSpot
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Another interesting tool for email marketing is HubSpot. It is a marketing platform that offers everything from email marketing to CRM, automation workflows, sales solutions, website builders, operation hubs, and more. Small, medium, and big clients appreciate HubSpot for its all-in-one marketing solution.
Send up to 2,000 emails for free and store an unbound quantity of subscribers with the free edition. You may develop unique signup and popup forms, create landing pages, handle and track your online advertisements, and more. It has all you need to get started in one place.
Drip
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Drip’s intelligent marketing automation tools, more sophisticated email segmenting, split testing features, list groups, and a visual automation workflow builder are what set it apart from the competition. These functions allow you to connect with targeted consumers in your email list for increased sales.
Using eCommerce Marketing Automation, we can send different emails to people. This way, they will think that you are talking to them personally. With their eCommerce Attribution Feature, you will know how much money your email marketing campaign is bringing in.
Drip is a popular email marketing software for people who want to use it on their eCommerce website. Drip has features that are only available with the more expensive plans. It offers a free trial for you to try out before you buy.
If you’re interested in an email marketing strategy handled by a professional digital agency, SATUVISION has the best tools for email marketing and the most convenient way to practice it for your business. Please send us a message and the SATUVISION team will get back to you.
