Are you new to the world of SEO? New SEO users usually focus on how to improve search engine rankings, visitor flow, and website traffic. Especially in business, SEO is not something common anymore. But if you’re not careful, what you do with the intention of improving your SEO could lead to black hat SEO without you even knowing it. This can have a bad impact on the reputation of your website, of course you don’t want this to happen, do you? Curious about what black hat SEO is? Come on, continue reading this article!
Quick View
- What is Black Hat SEO?
- Most Used Black Hat SEO Tactics
- The Dangers of Using Black Hat SEO in Your Business
What is Black Hat SEO?
Black hat SEO is a method that can increase the ranking of a website in search engines, but violates existing rules and regulations. This method uses various ways of systems manipulation in order to achieve higher website rankings instantly.
It is very important to realize that implementing black hat SEO can have a negative impact on the website, namely severe penalties from search engines. Therefore, it is important to understand black hat SEO by all SEOs, especially those who are new to this field.
Most Used Black Hat SEO Tactics
Keyword Stuffing
Keyword stuffing is a method that uses keywords excessively without regard to whether the keywords are relevant to the content created. Inserting keywords where they are not needed will not add value/use to the content so that the content becomes low quality and confuses readers.
Paid backlinks
A backlink is a link on a website that points to another website. As the name implies, this tactic buys a link to insert on the buyer’s site. Google has been able to detect if the inserted link is not natural or is a paid link, not from a natural source.
Comment spam
This method is done by placing a link from a website on someone else’s blog. Usually, spammers will look for blogs that do not activate the comment filter so it is easy to leave comments of any type on the blog.
Invisible text
Invisible text is a way of increasing a website’s ranking by loading text that contains a set of keywords. However, the text and the background must be the same color. The audience won’t notice this, but search engines can detect it.
Duplicate content
Duplicate content is the most common black hat SEO technique. As the name suggests, duplicate content means copying a piece of content and reposting it on your website.
Cloaking
Cloaking is a technique to trick search engines into increasing website rankings by means of content that is not related to the content of the page. When the audience enters keywords, the displayed content will have different content.
The Dangers of Using Black Hat SEO in Your Business
As a businessman, black hat SEO is a method that must be avoided and known. Of course you do not want to take risks for your business right? Although black hat SEO can increase the ranking of your website, it will not last long.
Reduce your website’s search ranking
You might think that black hat SEO will increase website ranking, visibility, and traffic. That is wrong! Otherwise, your website ranking will decrease, Google will detect it and penalize your site.
Damaging User Experience (UX)
The implementation of black hat SEO can adversely affect the user experience (UX) because the content presented is irrelevant. What users expect from a website because it “has good SEO” but in reality they don’t get what they expect because the site implements black hat SEO. This method also has the potential to annoy SEOs who follow existing rules and regulations for seizing the “deserved” position they get in an unethical and fraudulent way.
Website disappears from search engines
This is a worse thing than a website downgrade. Your website will disappear from search engines even though it uses keywords that have a high search volume. This is a penalty that Google gives for sites that overuse black hat SEO.
Difficulty growing your business
Black hat SEO will damage your business in its development. This method will only show short-term results before search engines detect them. Black hat SEO will only destroy your natural ability to promote and grow your business.
So that’s the discussion about black hat SEO, starting from the definition, tactics, and dangers. Always remember, to avoid using black hat SEO in marketing your business. If you are afraid to do it accidentally, you can consult the SATUVISION team, we will be happy to provide the best service for you!
