TikTok Ads is a powerful yet easy-to-use system for businesses and brands to promote to millions of people all around the world.
The major marketing opportunity that they offer is their wide appeal. With the recent rise in popularity, more individuals are utilizing TikTok to share their ideas and passions, which has resulted in a surge of potential customers. Now is the perfect moment to start marketing on TikTok, as few businesses and organizations have appreciated its capabilities.
Quick View
- TikTok Ads: In-Feed Ads
- TikTok Ads: Brand Takeover
- TikTok Ads: TopView
- TikTok Ads: Branded Hashtag Challenge
- TikTok Ads: Branded Effects
- How Much do TikTok Ads Cost?
TikTok Ads has a variety of tools to assist companies and organizations achieve success, regardless of their size or budget. TikTok’s advertising platform tools, like Instagram Ads Manager, automate the ads production, distribution, and optimization process.
TikTok Ads currently has two budgeting choices: daily and lifetime. Your budget isn’t locked in with either option — you may change it at any time throughout your campaign. You can also filter your audience by gender, location, age, interests, and other distinct criteria.
You can use Custom Audiences and Lookalike Audiences to target new audiences that are similar to your current ones, just like Facebook and Instagram’s Ads Manager.
The Best TikTok Ads Examples You Should Practice Today!
With so many different possibilities to pick from, it’s difficult to know which ads format is ideal for your company — which is why we go through the various sorts of TikTok advertisements and how they may help your brand below.
TikTok Ads: In-Feed Ads
In-feed ads are video advertisements that you see on TikTok. They show up next to videos. You can make them as long as 9 seconds or 15 seconds, and you can have a few call-to-actions in them.
The ability to include a call-to-action is a significant benefit. You can, for example, entice users to purchase your product, download your app, or go to your website straight from TikTok.
An important thing to keep in mind when creating ads on your For You Page is that people can scroll past them. People have about 2-3 seconds to look at ads before they keep scrolling. Ads should be full screen and should be enticing enough to stop people from scrolling past your content.
TikTok Ads: Brand Takeover
Have you ever opened up TikTok and immediately seen an ad? If that’s the case, then it’s a Brand Takeover Ads. A full-screen video is shown to your target audience when they open the app.
They can show up when people open TikTok and they can also show up on the “For You” page. These ads can be stills, GIFs, or videos with a link that goes to a landing page or hashtag challenge inside TikTok.
TikTok limits each Brand Takeover ads to only one per category, ensuring that users do not see more than one at a time. With Brand Takeover Ads, you can expect your material to get a lot of attention with little competition.
Brand Takeovers may not be your first choice if you’re just getting started with TikTok Ads. While they are successful, Brand Takeovers do come at a cost. If you’re a bigger business with a large marketing budget, they’re an excellent way to speed up your growth and reach a large audience on TikTok.
TikTok Ads: TopView
TopView Ads are a new advertising option that is built on top of Brand Takeovers. What sets TopView Ads apart from Branded Takeover Ads is that instead of being bombarded with an ad as soon as they open the app, TikTok users are greeted with the first in-feed post after 3 seconds.
TikTok Ads: Branded Hashtag Challenge
TikTok’s branded hashtag challenges are a one-of-a-kind advertising opportunity available only to TikTok. You’ve undoubtedly seen branded hashtag challenges on TikTok’s Discover page.
Brands may use Branded Hashtags Challenges to engage with consumers and promote their products through organic and sponsored hashtags. They’re a fantastic method to encourage user-generated content while also increasing brand recognition.
TikTok Ads: Branded Effects
In their advertising mix, TikTok now includes branded shareable stickers, AR filters, and lenses. Brands may develop their own custom filter on the app with TikTok’s branded effects. Effects can be live for up to ten days at a time, and they’re an excellent method to get people to interact with your company (in a fun way!).
How Much do TikTok Ads Cost?
Create In-Feed ads with your own budget and timetable using a free TikTok Ads account. The current minimum campaign budget is $500, and the minimum ads group budget is $50.
However, TikTok advertising expenses may range from $50,000 to $120,000, depending on the type and duration of the campaign.
What we need to realize is that TikTok is a fantastic platform for discovering entertaining content, as well as content that is both enjoyable and easy to create. Marketing is no exception. The more fun you have making your TikTok Ads, the more successful it will probably be. Forget stuffy corporate branding for a minute, you’ll have a better chance of connecting with your TikTok audience. Consult TikTok Ads strategies for your business at SATUVISION. Immediately take advantage of this opportunity to expand your business audience!
